Usability
Wishlist on Amazon
What is it?
A wishlist is a personalised list of items that you would like to own from the amazon.co.uk websitr, you can send this list to friends, family, colleagues etc who can look at it and maybe (but unlikely) buy something for you from it.
Interface itself is to allow browsing for specific items you desire add them to a list and enable sending that list to other people
Points about the website:
Amazon in general -
Interface is more geared towards advertising and selling thana clean user experience, if it was designed with purely the user in mind it could be designed in a 'google' way, wheer you simply search for what you want with out all the other info you get. There could be a seperate page for 'window shopping'
From a design point of view there is a lack of structure to the site.
Pages go on for ever - long scroll size
site is not consistent - buttons, layout constantly changes
wishlist in particular -
still based on advertsing and selling - not a clear search function - no clear instructions
search function is the most important aspect of wishlist - no mention of it in the instructions and there is no searchlist dedicated to the wishlist
- instructions also are not clear - once you click on an item - instructions go away - all the buttons changes - so the instructions don't even work.
the page layout changes when going from the wishlist index - completely new - could be very
in terms of how the wish list works it is quite clear - tick box - add to wishlist... but how do ifind the items that i want? - BUT this relies on you not using search - surely you would
There is so many ways of 'adding to a wishlist' - really not consistent
you have to be a registered user to use the wishlist - but these instructions are quite clear - i.e. no selling involved. and sends you back to the original page you were on.
to get clear instructions you have to got to 'help function' - but you will have to get very lost to do this
bad thing is that you can't logout easily - you have to work out that "if you are not.... click here" means log out - this is very different to the generic command of "log out" often in top right-hand corner - not centre of page
customers you for this also shopped for... really annoying anyway - but especially annoying on the wishlist function - surely the concept of it suggests you know what you want
so many steps required to actually make a wishlist - this surely could be made
Recommendations
After search - the add to wishlist button should always be available - and always be consistent - dedicated search function for wish list
When you search for a book you should be presented with just that result not a whole load of other 'recommendations'
The layout of the product page should be consistent
Order of Presentation
Homepage
So first after typing amazon.co.uk or searching for amazon we arrive at the homepage - so where is this wishlist function i've heard about?
Wishlist - main index page
After finding the wishlist button I am transported to this page - I see a list of random items, what i assume are best sellers or new releases and some instructions
Search results page
After locating a search function i search for one the titles i wish to add to my... wish list
Product page
so i've worked out which is the product i want - i click on that item - i'm presented with this page
sign in / register
ok so i've added this product to a wish list... now i have to sign in...
Wishlist page..
ok so now i've signed or registered and i'm being presented with a page of around 40 products... i thought i only added a book?! is this my wish list?
ok so heres my wishlist, what do i do now?
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